Analytics & Reporting
Data-driven email marketing optimization
Analytics & Reporting
Data analytics is the core of optimizing email marketing strategies. Maildrone provides comprehensive data monitoring and analysis tools to help you understand campaign performance, identify optimization opportunities, and continuously improve marketing effectiveness.
๐ Core Metrics
Key Performance Indicators
| Metric | Formula | Meaning | Good Benchmark |
|---|---|---|---|
| Delivery Rate | Delivered รท Sent | Sending health | >95% |
| Open Rate | Opened รท Delivered | Subject appeal | 20-30% |
| Click Rate | Clicked รท Delivered | Content relevance | 3-8% |
| Conversion Rate | Converted รท Clicked | Landing page effect | 10-25% |
| Unsubscribe Rate | Unsub รท Delivered | Content match | <0.5% |
| ROI | Revenue รท Cost | Overall effectiveness | >300% |
๐ Real-time Monitoring
Campaign Dashboard
Monitor key metrics in real-time during campaign sending:
Sending Status:
๐ค Send Progress: 8,240 / 10,000 (82.4%)
โฑ๏ธ ETA: 15 minutes
โ
Delivered: 7,856 (95.3%)
โ Failed: 384 (4.7%)Instant Feedback:
๐๏ธ Opens: 1,967 (25.0%)
๐ฑ๏ธ Clicks: 394 (5.0%)
๐ฑ Mobile Opens: 1,378 (70.1%)
๐ป Desktop Opens: 589 (29.9%)๐ Campaign Analysis
Single Campaign Analysis
Send Performance:
๐ Campaign Overview
โโโโโโโโโโโโโโโโโโโโโ
Sent: 10,000
Delivered: 9,456 (94.6%)
Opened: 2,367 (25.0%) ๐ +3.2%
Clicked: 473 (5.0%) ๐ +0.8%
Converted: 47 (9.9%) ๐ +2.1%
Unsubscribed: 23 (0.2%) ๐ -0.1%Audience Performance
Tag Group Comparison:
| Tag | Sent | Open Rate | Click Rate | Conversion |
|---|---|---|---|---|
| VIP | 1,200 | 42.3% | 8.9% | 18.6% |
| Active | 2,500 | 28.4% | 6.2% | 12.4% |
| New User | 1,800 | 18.7% | 3.1% | 6.8% |
| Inactive | 800 | 8.9% | 1.2% | 2.1% |
Device Analysis
Device Distribution:
๐ฑ Mobile: 7,234 opens (68.2%)
โโโ iOS: 4,156 (39.2%)
โโโ Android: 2,891 (27.3%)
โโโ Other: 187 (1.8%)
๐ป Desktop: 3,378 opens (31.8%)
โโโ Windows: 2,034 (19.2%)
โโโ macOS: 1,124 (10.6%)
โโโ Linux: 220 (2.1%)๐ฏ A/B Test Analysis
Test Results
Subject Line A/B Test:
Version A: "New Product Launch Notice"
โโโ Sent: 5,000
โโโ Open Rate: 22.1%
โโโ Click Rate: 4.2%
Version B: "๐ฅ Last 24 Hours: Miss it, Wait a Year"
โโโ Sent: 5,000
โโโ Open Rate: 27.9% (๐ Winner!)
โโโ Click Rate: 5.8% (๐ Winner!)
Confidence: 95.2% (Statistically significant)
Improvement: Open +26%, Click +38%๐ฐ ROI Analysis
Revenue Tracking
E-commerce Conversion:
๐ง Campaign: Spring New Product Launch
๐ฐ Revenue Analysis:
โโโโโโโโโโโโโโโโโโโโโ
Email Clicks: 473
Landing Page Visits: 451 (95.3%)
Add to Cart: 186 (41.2%)
Purchase: 47 (25.3%)
๐ต Revenue:
โโโ Order Total: $14,280
โโโ Average Order: $304
โโโ Email Attribution: $12,852 (90%)
โโโ Net Profit: $6,426 (50% margin)Cost Analysis
Campaign Cost:
๐ธ Total Cost: $845
โโโโโโโโโโโโโโโโโโโโโ
Platform Fee: $240 (28.4%)
Design/Production: $320 (37.9%)
Email Sending: $85 (10.1%)
Labor: $200 (23.7%)
๐ ROI Calculation:
Net Revenue: $6,426
Total Cost: $845
ROI: 760.5% ๐๐ Trend Analysis
Seasonal Analysis
Annual Trends:
๐
2024 Email Marketing Performance
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
Q1: Open 24.2%, Click 4.8%
Q2: Open 26.8%, Click 5.4% (๐ Spring shopping)
Q3: Open 22.1%, Click 4.2% (๏ฟฝ๏ฟฝ Summer slow)
Q4: Open 31.5%, Click 6.9% (๐ Holiday season)Industry Benchmark
Industry Comparison:
๐ E-commerce Email Benchmarks (2024)
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
Us Industry Rank
Open Rate: 25.4% 21.3% Top 25%
Click Rate: 5.2% 3.8% Top 15%
Conversion: 10.1% 8.4% Top 20%
Unsubscribe: 0.18% 0.28% Top 10%๐ก Best Practices
Data Interpretation
Don't Just Look at Single Metrics
- Consider open, click, and conversion together
- Focus on relationships and trends between metrics
- Analyze anomalies with external factors
Focus on Relative Changes
- Compare to historical data
- Compare to industry benchmarks
- Compare to A/B test control groups
Continuous Improvement
Data-Driven Decision Cycle:
- ๐ Collect and analyze data
- ๐ฏ Identify improvement opportunities
- ๐ก Form optimization hypotheses
- ๐งช Design A/B tests
- ๐ Implement and monitor
- ๐ Evaluate and iterate
Remember: Data isn't meant to be complex - it's meant to help you make better decisions. Focus on core metrics, optimize based on data, and continuously improve results! ๐